Local Government Associations Call on 919 Marketing to Spearhead National Messaging Campaign

Released on = July 18, 2006, 9:32 am

Press Release Author = 919 Marketing

Industry = Telecommunications

Press Release Summary = Washington, D.C.-based associations fight to protect the
interests of local governments in the face of pending telecommunications policy

Press Release Body = Holly Springs, North Carolina - July 18, 2006 - 919 Marketing,
a top ten Triangle area marketing consulting and public relations firm, today
announced that it has been retained by several Washington, D.C.-based national
associations representing local government interests to develop a strategic
messaging campaign to mobilize local governmental officials and inform federal
legislators poised to vote on new telecom policy. These associations include the
National Association of Counties (NACo), the National League of Cities (NLC), the
National Association of Telecommunications Officers and Advisors (NATOA) and the
Government Finance Officers Association (GFOA).

919 Marketing was selected after a thorough national review of marketing firms. The
scope of work includes developing the strategic messaging platform based on
extensive national market research involving local elected officials and business
leaders, and the development of a national marketing campaign designed to motivate
and provide the tools to empower local elected officials and citizens to contact
members of congress to vote in the best interests of their home state communities.

"The four associations have banded together to provide a balanced perspective on
pending telecom legislation and the potentially devastating financial impact it may
have on local communities across the country," commented Libby Beaty, Executive
Director for NATOA. "Given the fact that the telecommunications industry is spending
millions of dollars to convince the public and their national legislators to
eliminate local cable franchising fees, control of right of ways, and taxing
authority we needed a grassroots marketing partner who could make sure our message
was heard and acted on by our local communities, who stand to lose out to the
interests of big business."

"We approach every assignment with an underdog mentality - it's an aggressive
attitude that drives us to work smarter, faster and more creatively," said David
Chapman, CEO of 919 Marketing. "Strong research findings are the underpinning of the
breakthrough marketing campaign we developed in tandem with the TAC task force,"
commented Chapman.

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Web Site = http://

Contact Details = 919 Marketing
102 Avent Ferry Rd.
Holly Springs, NC 27540
Phone: 919-557-7890

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